According to research, between 70 and 96% of site vistors will leave, never to return.
That’s a huge waste of potential new business (especially if you’ve invested in SEO or paid advertising to get people to your website in the first place).
According to research, between 70 and 96% of site vistors will leave, never to return.
That’s a huge waste of potential new business (especially if you’ve invested in SEO or paid advertising to get people to your website in the first place).
But there are 2 things you can do to massively reduce these lost opportunities:
1. Invest in a website that’s designed to capture attention and engage visitors
2. Offer something of value in exchange for the visitor’s contact info
One of the best things you can offer is something very specific to what they’re interested in. If they’re looking for information about a particular service, the best thing to offer them is a free guide about that.
We create branded service-specific guides/brochures that you can offer on your website, social media, or even print out and leave in your reception area…
Our eBooks/guides are available for all of your main services whatever field you’re in:
For best results, your service guides should also be offered on your social media pages and on the main “money” pages/blog posts on your website related to that service.
Once someone has shared their contact information on your website to receive their copy of the guide, you can follow up with an automated email marketing sequence that educates the prospect further, positions you as the best option, and invites them to call or come in for a free consultation/etc.